She was found in the bathroom, holding a phone, and local police confiscated her.
TikTok, which belongs to the Chinese brand ByteDance, said it was unable to identify content on its platform that could motivate a child to repeat the deadly challenge, but it promised to help law enforcement agencies with this.
According to the rules of TikTok, the user of this social network must be at least 13 years old to record videos and watch other people’s content. However, this prohibition can be circumvented by specifying an incorrect date of birth.
Earlier, doctors had already warned of the dangers of the challenge of partially cutting teens’ access to oxygen. She told her younger sister the fact that the deceased girl decided to try unsafe entertainment on herself.
We didn’t know anything. We didn’t know she was involved in this. We knew our daughter was on TikTok to dance and watch videos like this. “I had never thought of such atrocities,” said the father of the deceased child.
Lykia Ronzoli, Chair of the Children and Adolescents Committee, welcomed the actions of the Italian organizer on her Twitter account.
The safety of minors must be guaranteed at all costs. The social network should not be allowed to contribute to death, as it happened in Palermo. ”
Most importantly, the Italian data protection authority filed a lawsuit against TikTok last December, accusing it of “neglecting child protection”. In a statement, the department said that it is not difficult to bypass the restrictions in the social network.
“It’s easy to circumvent the TikTok registration ban for children under the age of 13 by submitting a fake birth date. Thus, TikTok does not interfere with the registration of children and does not verify compliance with Italian privacy laws – in Italy, to register a child under the age of 14 on a social network, consent is required, which must be authorized by the parents or guardians, ”- continues from the December document.
Now the social network is obligated to fulfill the requirements of the regulator by February 15th, so that the restrictions imposed have been lifted.
At the same time, the authority has not specified exactly what TikTok should do to prevent children under the age of 13 from registering on its platform.
Now on the social network management agenda, the question will be how to set up age verification in the app, says Mark Sherman, managing partner of the B&C Agency.
Perhaps some form of stricter parental control and supervision by the regulator, such as random checks, will be discussed. The expert said that global technology companies have a wealth of information and experience with users, so everything will depend on how strong the pressure from regulators is to develop rules for registering new users.
According to Sherman, we can now observe a general trend towards strengthening control over what happens in messengers, so we can assume the emergence of algorithms that prevent life-threatening challenges from arising.
“Russia is now looking into jail and fines for garbage streams after the death of a girl during an internet broadcast. Social networks are no longer just a platform for unlimited self-expression, they are becoming more and more in the public space with restrictions in place there. User growth occurs, among other things, due to the illusion of creating their own world and self-expression, but will be increasingly regulated by legislation, including the curbing of extremist appearances, Gazeta.Ru source believes.
On the one hand, this TikTok case is similar to the story of the ban on violent movies and video games, says Ivan Kovarsky, director of digital SMM and communications group iMARS.
“What does the internet have to do with it, when children used to play such dangerous“ games ”by suffocation without any TikTok? On the other hand, challenges are a big part of the platform: viral spread occurs because people actively repeat one after another. This is definitely not a challenge that needs to be replicated and published. After all, the children’s logic remains the same: if you complete the challenge better, brighter, and cooler than others, you will get more views. The expert said there was a strong impetus for a very bad “game”.
According to Kovarsky, when tragedies happen, there is always a temptation to ban something.
However, this is a losing tactic. First, you need to understand if you can prevent such instances without banning them. And something indicates it’s possible – using the same neural networks and machine learning. TikTok stands for the safety of its users, and it is in its best interest to block harmful content. “There is the confidence that the platform will quickly learn to do so just as effectively as distributing short entertainment videos,” the expert said.